Thompsons Holidays

We were contracted by Cullinan Digital to develop an online Customer Portal for their subsidiary, with the main focus of the project on ushering Thompsons Holidays into the Mobile age.  

The project included UX planning, Digital Consultancy, Content Architecture, the development of a Cloud-based CMS and integration with an API at Thompsons head office to retrieve the product collection in real-time.

UX patterns prioritises above-the-fold real estate for prime marketing content and collateral, with asynchronous loading for below the fold content to enhance page speed.

The responsive website sports an interactive world map, live integration to new Destinations and Holiday types created at head office and Rich media components. Customer enquiries are driven to the sales funnel with content tagging and scarcity techniques, and email channels are protected by two-factor spam protection.