With 2.8 million Apps on GooglePlay and 2.2 million on the Apple App Store, you need to compete for exposure in an ocean of apps. The latest market analytics show that a meager 56% of Apps are actually downloaded, and even less are actually used.
In 2011, 63 percent of apps were paid downloads, selling for an average of $3.64. By 2016, a mere 27 percent of downloads were paid, and the average price had fallen to $1.27.
Today, profiting from the App Store most often requires a mix of in-app purchases, subscriptions, and advertising. So – how do you compete in the App store without feeling like you are playing the Lottery?
Stop by for a visit and we will tell you all our secrets…
