Sonic Foundry, based in Wisconsin, USA is an established contender in the realm of video sharing and collaboration. The vision for Clip Karma came from the desire to add to their existing, successful product suite. Clip Karma enables users to share, upload and embed videos inside private communities.
Overview
Matogen partnered with Anita Iles (stationed at ISOFlow at the time) to deliver a holistic service. Sonic Foundry, based in Wisconsin, USA is an established contender in the realm of video sharing and collaboration. The vision for Clip Karma came from the desire to add to their existing, successful product suite. Clip Karma enables users to share, upload and embed videos inside private communities.
We were approached to assist with redeveloping the user interface and experience. Matogen supplied general user experience consulting, user interface design, logo design, front-end development and quality assurance. This project spanned a duration of more than two years and is considered to be a huge success by Sonic Foundry.
The client had a clear vision of the business need and positioning of the product. We helped craft a product that is simple to use with complex features like video encoding and analytics working seamlessly in the background. Clip Karma was launched in and is currently in beta.
Services
Design Process
We were inspired by existing video platforms, yet still went through multiple iterations of the layout to end up with the best structure for Clip Karma. With four different navigational structures, we were able to overcome the responsive
challenges that we faced. Our designs continued to evolve, even after the platform went live.
Responsive UI Development
The mobile app was built as an HTML5 hybrid app and based on the original website content and design. We optimised the design for mobile devices with more of a native feel applied to both Android and iOS.
Approach Strategy
Marketing Site
This product required a separate website form marketing purposes. The marketing site entices the user to sign up by explaining how Clip Karma works in a few easy steps. The description was supplemented with handwritten-styled notes placed alongside the graphics for a more personal, notebook look and feel.
Web Application
The web app allows users to upload new videos, create channels for specific content, subscribe and comment within their video community.