Online Video Community Platform
Matogen partnered with Anita Iles (stationed at ISOFlow at the time) to deliver a holistic service. Sonic Foundry, based in Wisconsin, USA is an established contender in the realm of video sharing and collaboration. The vision for Clip Karma came from the desire to add to their existing, successful product suite. Clip Karma enables users to share, upload and embed videos inside private communities.
We were approached to assist with redeveloping the user interface and experience. Matogen supplied general user experience consulting, user interface design, logo design, front-end development and quality assurance. This project spanned a duration of more than two years and is considered to be a huge success by Sonic Foundry.
The client had a clear vision of the business need and positioning of the product. We helped craft a product that is simple to use with complex features like video encoding and analytics working seamlessly in the background. Clip Karma was launched in and is currently in beta.