Matogen Corporate Web Development Online Marketing
Background
The most important function of a website is to help a company to sell their services/products to new clients.
When potential new clients/customers/tourists need to choose between two companies they don't know, they are most likely to compare the websites. This is because a website is almost the only method for a person to actually see beforehand what he/she is paying for. In general, more than 90% of these new persons' decisions are taken upon the impression that is reflected from the website, regardless of the companies' competence. The general truth is that most potential clients do not know how to technically compare companies, and therefore trust that the website's professionalism will reflect the expertise.
Therefore, large amounts are invested in corporate website development.
Unfortunately, most companies tend to overlook the importance of building a trusted web presence. Without an authorative web presence almost no new visitors will end up at your website. And since every company wants to expand, they need to focus on improving their web presence in order to increase the chances of getting new customers.
The best and most effective long-term solution to increase your web presence is known as Search Engine Optimisation (SEO). It is a highly specialized field that focuses on improving the amount of trust the rest of the world will have in your website. The more trust you have, the more potential clients will visit your website daily.
The amount of trust your website has is mostly determined by search engines (for example Google, Yahoo, etc.). This is because the search engines have the most advanced mathematical algorithms available today - hence the acronym, SEO. Of all these search engines, the world's most accepted benchmark for website trust is known as the Google rank. Therefore if you could increase your Google rank, the number of new visitors to your website will most certainly increase.
Another reason SEO is so important is because of the quality of the traffic (website visits) you receive. If somebody visits your website due to a search engine query as opposed to other reasons (such as typing in the web address, clicking on a link from another website, etc), the new visitor will most likely already be looking for your services. For example, if someone types the word "wine" in Google, they are probably looking for wine. So if your site comes up first on Google you can probably sell a bottle of wine if your offering is satisfactory. The contrary is that the person accidentally lands on your website, but has no immediate desire for the product/services.
Please note that it is possible to buy quality traffic, but depending on the product value and competition this is expensive and only effective in the immediate short term while it is active. SEO has a long term cumulative effect and is relatively inexpensive to maintain once a certain level is reached.
Matogen Corporate Web Development Single Improvement Package
Please note that all the single improvements may influence the others. Therefore it is better to look at our packages in the next section.
Please also note that most improvements can take up to 6 months. In general, if an improvement is not met, 100% of the costs are returned, unless specified otherwise. Any improvement must be sustained for an uninterrupted period of 2 months to qualify as successful. And this period can be anywhere within the first 8 months.
Google rank improvements
| Improvement | Cost | Well known brands already on this level |
|---|---|---|
| From 0/10 to 1/10 | R 2,000 | |
| From 1/10 to 2/10 | R 5,000 | |
| From 2/10 to 3/10 | R 10,000 | |
| From 3/10 to 4/10 | R 20,000 | Pick n Pay, Steers, KWV, News 24 |
| From 4/10 to 5/10 | R 40,000 | Anglo Gold, Checkers, Spur, Shoprite, Nedbank, Old Mutual |
| From 5/10 to 6/10 | R 150,000 | Anglo American, Absa, Stellenbosch University, Telkom, MTN, Vodacom, Mobil, Virgin, Standard Bank, Die Burger, Sasol |
| From 6/10 to 7/10 | R 500,000 | McDonald’s, Ford, General, Electric, Nike, Coke |
| From 7/10 to 8/10 | R 5,000,000 | General Motors |
| To 9/10 | Not available | Microsoft, eBay, Amazon |
| To 10/10 | Not available | Google, Facebook |
Natural traffic improvements (SEO improvements)
| Average unique visitors per day | Cost |
|---|---|
| From 0 to 100 | R 10,000 |
| From 100 to 200 | R 10,000 |
| From 200 to 500 | R 25,000 |
| From 500 to 1 000 | R 40,000 |
| From 1 000 to 2 000 | R 80,000 |
| From 2 000 to 5 000 | R 170,000 |
| From 5 000 to 10 000 | R 320,000 |
Keyword improvements
Keyword improvement determines what key phrases will lead visitors to your website. By improving the correct key phrases you will attract the right kind of visitor to your website.
The basic concept is that if a person types a specific phrase (for example “buy wine Paarl”) in a search engine (eg. Google), your website information should be displayed first in the search results. The further it is displayed from the top, the less it is worth – this is known as the “Page Rank (PR) for certain keywords”.
Keyword improvements are too complex to quote, since it largely depends on the choice of key phrase. For example the key phrase “international advertising” is so general that there is almost no chance of getting any success on that word. On the other hand, “Stellenbosch advertising” should be much easier to compete with.
In general, keyword improvement will follow the below price structure
| Number of words in key phrase | Level reached | Cost |
| 3 | Google Top 10 | R 2,000 |
| 3 | Google Top 3 | R 4,000 |
| 3 | Google 1st result | R 8,000 |
| 2 | Google Top 10 | R 5,000 |
| 2 | Google Top 3 | R 10,000 |
| 2 | Google 1st result | R 20,000 |
| 1 | Google Top 10 | Depends on wording |
| 1 | Google Top 3 | Depends on wording |
| 1 | Google 1st result | Depends on wording |